AAF Birmingham Events
Our April Luncheon with Matt Robinson is SOLD OUT! Thanks to everyone who shared this event and invited people to come!
Do you allow users to opt-in/out of you processing and/or selling their sensitive data? Mississippi law will require anyone 16 and under entering your site to have the right to opt-in or opt-out of sites processing and/or selling their sensitive data. Kentucky Law will require an age restriction of 13. Does your site support and have communication on these consumer rights?
https://iapp.org/resources/article/us-state-privacy-legislation-tracker/
Join us for lunch at Rojo on April 26th as we hear from Matt Robinson. Matt is the Digital Advertising Manager at Uptick Marketing and in this role he facilitates the adoption of advanced digital marketing solutions for organizations of varying sizes, enabling them to focus on core business growth while maximizing the potential of cutting-edge technology.
In July, Google's Original Version of Analytics, Universal Analytics is going away, are you using Google Analytics 4? Matt is going to explain the difference between the 2 platforms, best practices, and more about Google's (not so new) analytics platform.
What is GA4 you may ask? Google Analytics 4 is the newest version of Google Analytics. This is a whole new generation of web analytics that will allow marketers to effectively analyze important customer usage metrics, not just track traffic. Google Analytics 4 tracks the entire customer path across multiple platforms and leverages AI and machine learning to provide more detailed insights into how users interact with your website and app. Is your website GA4 compliant?
linkedin.com/in/matt-robinson-3b47a9150
AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area.
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