AAF Birmingham January Luncheon: Building a pocket of marketing greatness in your organization with Bill Koleszar, a three-time Chief Marketing Officer

When
25 Jan 2023
11:30 AM - 1:00 PM
Location
Rojo, 2921 Highland Ave, Birmingham, AL 35205
Registered
29 registrants

Registration

Board Members
Bronze Sponsor - GlassView
Bronze Sponsor - Pandora
Current AAF Members
General Public – $20.00
In-Kind Sponsor - Vulcan
Silver Sponsor - Spectrum
Silver Sponsor - StreetMetrics
Students

Join us for lunch at Rojo on January 25th as we hear from Bill Koleszar! During his time with AAF, Bill will discuss how marketers can elevate the positioning of marketing within their firms by “building a pocket of marketing greatness”. Through a combination of recruiting and retaining top talent, building cross-functional alliances, and the ‘marketing of marketing’, Bill will provide a definitive roadmap for marketers who aspire to realize the full potential of marketing within their organizations.

Bill Koleszar is a three-time Chief Marketing Officer who has served in positions of leadership in several Fortune 500 companies, private equity backed firms, and startups, including American Family Care, Bank of America, RealEstate.com and The Royal Bank of Scotland, among others. In addition to his work as a practitioner, his ground-breaking research in the field of marketing has been featured in various publications, including the Developments in Marketing Science, published by the Academy of Marketing Science, Enhancing Knowledge Development in Marketing, published by the American Marketing Association and The Chief Marketing Officer Journal, jointly published by The Chief Marketing Officer Institute and the American Marketing Association.

Mr. Koleszar holds a bachelor’s degree in marketing management from Florida State University, as well as a master’s degree in business administration from the University of Central Florida. Continuing his post-graduate education, Koleszar also studied marketing strategy at Georgia State University and completed executive education courses in leadership, strategy and service excellence through Harvard Business School. He additionally serves as a Senior Research Fellow and Lecturer at The Chief Marketing Officer Institute.

linkedin.com/in/koleszar

AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area.

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