The Why of Community: How putting community first has helped grow the AmFirst brand and why community involvement is good marketing.
This Wednesday, January 22, join us to welcome Kyle McDougal, Brand Management Officer at America’s First Federal Credit Union.
Kyle will be discussing the AmFirst background and Mission and covering topics that dive into the importance of community. He will walk us through why community involvement is good marketing - how it benefits brand building, earned media, employee buy-in... and more.
Kyle McDougal is the Brand Management Officer at America’s First Federal Credit Union. In his current role, Kyle is responsible for directing the AmFirst brand toward growth and enhancing the financial journeys of AmFirst members. A strong believer in the servant’s mindset, Kyle is passionate about empowering individuals to effect positive outcomes in business and in the community. Kyle is a marketing leader and brand manager with diverse experience in a variety of marketing and advertising roles. Whether you need someone to lead a team, develop a campaign, launch a new product, or just sweep the floor – Kyle is enthusiastically onboard. A third degree black-belt and multi-category nerd, Kyle is currently playing Legend of Zelda Breath of the Wild after his family goes to bed and waiting for the new Joe Abercrombie book to come out. His biggest joy in life comes from spending time with his wife and son, and some consider him to be the greatest assistant little league baseball coach of this generation.
Please note that we are now using Wild Apricot Membership Software. When registering, if it is your first time to login to our Wild Apricot website, you will be prompted to accept their terms of use.
We are thankful for the generosity of our Platinum sponsor, Vulcan Park and Museum.
AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area.
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