October AAFB Luncheon: Michael Gass

MIchael Gass: Social Media Isn’t Working for Ad Agency New Business

Too often we hear that social media isn’t bringing value to your new business process. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY and WHAT to do about it. If you understand the blueprint and tactics for social media, this can become a crucial part of any team’s new business strategy.

In this session, Michael will cover:

• Why most agencies aren’t having success with social media for new business.
• A seven step blueprint for using social media for new business.
• The strategies, tactics and tools that will jump-start your new business program. 
• Examples of what a successful program looks like.

Michael Gass is the author of Fuel Lines, rated among the top 100 marketing blogs in the world, according to Ad Ages’ Power 150. Michael is a business development trainer, consultant, and speaker, who pioneered the use of social media for new business since 2007. Over the past decade, Michael has personally worked with over 400 plus agency principals throughout the US, Canada and Europe. He helps agencies to refine a process that will accelerate their positioning, lead generation, network and referral business through inbound, content and social media marketing.

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We are thankful for the generosity of our Platinum sponsor, Vulcan Park and Museum.

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AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area. 

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