March AAFB Luncheon: Content Marketing with Phyllis Neil Rush

Join AAF Birmingham Friday, March 15th at the Vestavia Hills Public Library as we welcome Phyllis Neil Rush, Director of Content Marketing with Bell Media. 

If you want to dramatically improve your presence with key prospects and clients, Content Marketing is a must-have with all companies today.  Today's content marketing is so much more than just writing blog posts: it's...

• Generating a distribution plan (how are you going to get prospects to read your article?)
• Branching out on the types of content you produce (i.e. Special Reports and E-books - I'll tell you how!), and

Measuring your plan's outcomes for real, tangible, quantitative results.

She will take you through each of these pieces, and direct you through a plan that will make you a hero with your Sales Reps, an expert to your clients, and a marketing maven to your boss!

A 20+ year veteran in marketing and management, Phyllis Rush owned and operated her own content marketing and social media company for six years, selling the company to The Intermark Group in 2013, then moving on to head up the Content Marketing division for Alabama Media Group, owners of AL.com, The Birmingham News, Birmingham Magazine, The Huntsville Times, and the Mobile Press-Register.  Neill-Rush also spent the majority of her career working for Arbitron and Nielsen, where she quickly became an expert in software development and with traditional advertising mediums such as radio and television advertising. When not overseeing the writing of winning content strategies for her many clients, she can often be found doing yard work with her wife Pam, playing the piano, or reading any of three different books at a time. Courtesy of gobellmedia.com

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AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area. 

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